Trademarks
What are they and
what do they protect?
What Is a Trademark?
A trademark is a form of intellectual property that protects brand identifiers used to distinguish the goods or services of one business from those of others.
Trademarks play a vital role in building brand recognition, consumer trust, and long-term business value.
A trademark can include words, names, logos, slogans, designs, symbols, or combinations of these elements. In some cases, it may also protect sounds, colors, or packaging features that uniquely identify a brand. Once registered, a trademark gives its owner the exclusive right to use the mark in connection with specific goods or services and to prevent confusingly similar uses by competitors.
What Can A Trademark Protect?
Trademarks are used to protect:
· Business names and brand names
· Logos and graphic designs
· Product names and service names
· Taglines and slogans
· Distinctive packaging or trade dress
· Distinctive motions, sounds or scents
Unlike patents, trademarks do not protect functional features or technical inventions. Instead, they protect the brand identity that customers associate with quality and reputation.
Who Should File Trademarks?
Any business or sole proprietor should consider registering a trademark for their business.
Trademark rights can last indefinitely, as long as the mark remains in use and required renewals are filed. This makes trademarks one of the most valuable and enduring forms of intellectual property.
Because trademark laws and registration processes differ between jurisdictions, securing proper protection often requires strategic planning. Working with experienced trademark professionals helps ensure your brand is protected, enforceable, and positioned for growth in domestic and international markets.
Contact us today to discuss your trademark needs.
Frequently Asked Questions: Trademarks
Still have questions? Take a look at the FAQ or reach out anytime.
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We offer a full suite of trademark services - from trademark searching to filing, prosecution and maintenance.
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Typically with a trademark availability search. Reach out to schedule a call - we’ll assess your trademark needs and walk you through the next steps.
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We provide high quality trademark agency services in an easy-to-consume format.
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We offer fixed tariffs for the majority of trademark services. After an initial call, we’ll provide a cost estimate for next steps.