In the high-tech industry, your brand is often worth more than your product. Think of valuable tech companies: their names, logos, and slogans carry enormous commercial weight, as they are recognized by consumers. Trademark registration is the legal foundation of that brand value.

Most Canadian tech companies think about intellectual property (IP) in the same way they think about insurance: something to deal with after something goes wrong. The companies that win in the long run think about IP the way they think about product development: strategically, early, and continuously.